Recent studies show that over 60% of the population now count their skin type as sensitive.
Whether its redness, flakiness, peeling, itching or a burning sensation, signs of skin irritation are becoming increasingly prevalent.
However, what most people experience is a slightly similar skin condition called sensitized skin – which Orveda has the cure to.
Sensitive skin, according to leading dermatologists, is a rare skin condition that one is usually born with. Redness, flakiness, peeling, itching or burning sensations, fall more into the sensitized skin category.
Sensitized skin is triggered by several lifestyle factors, including your alcohol consumption, diet and exercise.
Plus, with harsh actives such as retinol and fruit acids being widely available, overdoing it with your at-home skincare has also increased the likelihood of reactive, sensitized skin. Thankfully, it can be controlled.
As Founder Sue Nabi states, ‘Before starting to understand the importance of our microbiome, beauty regimes were all about aggressing the skin and its superficial barriers to get ‘forced’ results. This has led to a generation of sensitized skin types, where the skin barrier is compromised and therefore acting out with the same symptoms you expect to see from genetic sensitive skin.”
With Sue Nabi at the lead, Orveda’s soothing skincare solutions can help overcome sensitized skin, even while adhering to sensitive skin types.
